![]() The company gutted its entire interior, including floor and ceiling. One store in Holden, Mo., which Break Time purchased last year, needed a bit more than a refresh. Some stores received larger roller grills and new deli merchandisers to expand food offerings. Coffee and cappuccino equipment was replaced to offer more variety. Many of the remodeled stores expanded from 12 to 20 fountainheads and added a full complement of teas. The first area of attack was the food and drink offerings. A couple of locations that were limited by space constraints were earmarked for closing and 12 others were tagged for a facelift to invigorate sales. “We started by identifying stores that needed a refresh to bring them up to our current design standards,” he says. Upon joining the company, Chaney found Break Time had a nice range of stores, but many had not been upgraded or remodeled in 20 years. With 30 years of experience in the convenience store industry, Chaney previously served as the vice president and COO of Tri-Star Marketing, which operated 55 Super Pantry stores in Illinois and Indiana. MFA Oil is looking to grow into larger markets and in November 2014 hired Chaney to oversee their Break Time chain. Likewise, most of Break Time’s 75 locations are in smaller, rural communities and, with the exception of one store in Arkansas, all are in the state of Missouri. The company is part of MFA Oil, a farmer-owned cooperative based out of Columbia, Mo., that mainly serves rural areas. The remodeling investment signals a new approach for Break Time, which celebrates 30 years in business this year.
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